MARKETING THE CORPORATE LIBRARY
A Web Guide by Stacy Knight
Corporate libraries contain a wealth of information pertinent to the
operation of many of today’s companies. However, this resource often
goes unnoticed. By marketing the corporate library, usage may increase
dramatically. This saves the corporation the library time and money,
and increases job security of the library staff. This web guide is intended
for corporate librarians wishing to market their services. It contains
general information for the novice and more specific information for librarians
who understand the basics of marketing.
BASICS OF MARKETING
This resource includes general information and terms used in marketing.
By using this resource, the corporate librarian may begin to build an understanding
of marketing and it’s importance.
This Internet resource provides a general explanation of marketing and
links to additional marketing resources
This page includes information about marketing and links to information
about the steps included in marketing. By using this resource, the
corporate librarian may gain knowledge about the individual steps and important
features of marketing
LIBRARIES AND MARKETING
Marketing Library Services is a journal specifically designed to allow
librarians of all types to learn more about marketing their services to
users. Select features from each issue are present in full-text on
the web page. This resource is valuable because it focuses specifically
on marketing libraries.
This electronic resource includes links to articles and websites about
marketing libraries and library services.
This paper, presented at the 61st IFLA General Conference discusses the
role of marketing in the library and information center.
This website contains a significant amount of information about marketing
libraries. Links to related resources are included.
This resource presents an article about marketing libraries. Additionally,
it contains links to information related the subject. Though not
specifically targeted toward corporate libraries, the information included
in this site can translate to the corporate realm.
This website includes tips for librarians about marketing their libraries.
The general library marketing information included may prove valuable to
corporate librarians wishing to make potential users aware of services.
This is a very helpful tool that corporate librarians may use to create
a marketing plan. This site is a workbook that includes definitions
of terms and instructions for creating a service awareness plan.
Please note that this site is part of LEXIS-NEXIS and will take several
minutes to download.
This web site includes links to information that librarians may use to
understand the importance of marketing and the process of creating and
implementing a marketing plan.
This article, by Christie Koontz, was featured in the Marketing Library
Services (MLS) journal in February 2002. This article teaches librarians
that libraries, like any business, produce a product. The product,
in this case information, must be marketed to the correct audience.
MARKETING THE CORPORATE LIBRARY
In this article, Sarah Lelgarde Swart recounts the steps she took to market
her corporate library at the Ford Motor Company. The article discusses
the measures that she found most effective at her library.
This website, compiled by Rosalyn Donald, an Information Sepcialist at
Information Access Co., includes information about marketing in the corporate
library setting.
This article, by Peggy Bass Bridges and Suzette Morgan, was featured in
Marketing Library Services (MLS) in March of 2000. The authors of
this article found ways to creatively market their library, thereby increasing
the usage of that library.
Stacy Knight
slknigh@yahoo.com
Constructed 06/09/02